Tag Archives: Asia Plantation Capital

Asia Plantation Capital Thailand Reports Brand New High Numbers At General Meeting

Asia Plantation Capital Thailand hosted a record variety of more than 300 Thailand-based plantation owners and stakeholders at its current Thai Yearly General Fulfilling (AGM), kept in Bangkok on the 11th of October 2014..

Reporting a brand-new high of US$ 53.5 million in earnings in the 2013 fiscal year, and going beyond US$ 6 million in payments for the very first time, updates were likewise provided on the ongoing growth and acquisition of plantations in Thailand, in addition to significant growth into Malaysia and other essential Asian nations.

Other highlights consisted of the intro of brand-new methods and innovations created to enhance the production of Agarwood and Oud – in addition to other final product from its agroforestry, teak and bamboo tasks. This is a bulk of the business’s continuous dedication to research study and advancement throughout all its core plantation sectors.

The business likewise revealed the official facility of its own Scientific Advisory Board, comprised of leading clinical consultants and academics from the throughout the Asia Pacific area, all whom have tested and useful experience in the sectors where the business runs.

Thailand-based Scientific Advisory Board member, Associate Professor Dr Pakamas Chetpattananondh – from the Prince of Songkla University – upgraded the reader on the present advancements within APC’s research study programs. This consisted of the inoculation and processing of Agarwood and Oud, in addition to the current discoveries for possible usages. These have a direct influence on appreciating Oud, with commensurate boosts in the business’s market value.

Likewise upgraded were the business’s additional advancements on building products from brand-new innovations based around bamboo; consisting of the business’s own strengthened concrete structure systems and crafted building boards. On a technical basis, these have actually both been revealed to exceed other present systems in usage, and are both environment-friendly and expense effective.

The AGM visited agents from associate business (such as EcoTech Asia and Fragrance Du Bois) notifying guests of the continuous chances that they imagine through their collaborations with Asia Plantation Capital..
EcoTech will certainly be presenting eco-friendly items to the marketplace in the near future. These will certainly consist of bamboo bikes, bamboo flooring, crafted building items, as well as bamboo baggage. To display these systems, the business is currently deploying the innovations in the building of its own rental properties in Thailand’s Royal Beach Resort in Hua Hin.

Brand Director for Fragrance Du Bois, Nicola Parker, indicated the possibility of a US$ 36 billion international scent market in 2018 (as reported by GIA – Global Industry Analysts), up from an anticipated US$ 33billion in 2015. This bodes exceptionally well in regards to the possible need for Oud-based Fragrances.

On the back of this need, the Fragrance Du Bois brand is now taken part in a program of opening brand-new stores and outlets in essential markets around the globe — under its ownership, however in association with essential strategic partners. Fragrance Du Bois has actually likewise engaged the services of worldwide law practice K and L Gates, to recommend the business on a possible AIM listing on the London Stock Exchange for the fast-growing sustainable luxury brand. K and L Gates is a leading IPO legal professional, and has a specifically high level of experience with business based in Asia.

With equivalent value provided to business activities, there were likewise updates en routes where APC has actually engaged the regional neighborhoods in the plantation areas where they run. Dealing with both staff members and their households, APC is making a substantial financial investment in the advancement of neighborhoods and societies, ameliorating operating and social conditions and boosting facilities to develop much better futures for the APC household.
A heart-warming and poignant story was related about how the whole Asia Plantation Capital household rallied around a staff member whose house and all his household’s belongings were ruined in 2014 by fire. His residence was reconstructed (in record time) together with every possible property changed, therefore he and his household really rapidly belonged to call house when again.

“I am happy by exactly what Asia Plantation Capital has actually accomplished in the reasonably brief time we have actually stayed in business,” stated Barry Rawlinson, Chief Executive Officer – Asia Pacific. “Not just have we had the ability to offer all our stakeholders a strong return on the plantation tasks that we handle for them, however we have actually likewise adhered to our values, and satisfied our objective of developing the neighborhoods that we remain in.”.
He continued, “Our stakeholders, investors and the senior management group at the AGM were really happy with our outcomes. 2013 was an exceptional year for the business, and we are effectively set to continue our steady and strong development. 2014 is currently on track to exceed exactly what we attained in 2014.”.
“From exactly what I have actually visited to date,” he concluded, “We securely think that 2014 will certainly be another terrific year for our group of business, with numerous brand-new interesting advancements on the near hori.

About Asia Plantation Capital.
Quick realities:.
US$ 600 million – incorporated value of possessions possessed and under management.
US$ 53.5 million – turnover in the last fiscal year.
US$ 100 million – turnover forecast for existing fiscal year.
2,000,000 – Aquilaria trees today, on Agarwood plantations.

Asia Plantation Capital (APC) is the owner and operator of a varied variety of office plantation and farming companies throughout the Asia-Pacific area and around the world, and is part of the Asia Plantation Capital Group of associated business. Developed formally in 2008 (although running independently because 2002) the group now has plantation and farming tasks on 4 continents, with functional jobs at different phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.
Promoting making use of qualified and sustainable wood is the very best method of avoiding logging, safeguarding biodiversity, and fighting poverty in the tropical jungle areas. For the yacht sector (a significant user of teak) which pursues quality and which is currently associated with ecological efforts, this is likewise a method of making sure that no wood from unlawful logging is utilized.

Von Asia Plantation Capital neu eingeführtes Überwachungssystem kann Bäume direkt in Augenschein nehmen

Singapur (ots/PRNewswire) – Die in Singapur ansässige Asia Plantation Capital hat nach mehrjähriger eingehender Erforschung der besten und effizientesten zur Verfügung stehenden Methoden zur Überwachung des Baumwachstums und Erhöhung der Sicherheit auf Plantagen mit hochwertigem Baumbestand ein neues System zum Patent angemeldet, das auf computerbasierten luftgestützten Drohnen beruht, die mit einem zentralen Kontrollsystem verbunden und für die Überwachung der Plantagen programmiert sind.
Das neue System wurde während der vergangenen neun Monate erfolgreich in thailändischen Plantagen getestet und steht ab jetzt für die Implementierung in sämtlichen hochwertigen Anpflanzungen und Anlagen des Unternehmens bereit.
“Während der letzten Jahre haben wir als Teil unserer kontinuierlichen Forschungs- und Entwicklungsstrategie verschiedene Systeme in unseren Plantagen getestet und installiert. Dazu gehören fernbediente Sensoren für Bodentemperatur, Niederschlag, Nährstoffe sowie Sensoren für Baumwachstum und Luftfeuchtigkeit, die vom in Singapur ansässigen Unternehmen BioMachines bereitgestellt werden,” erklärt CEO Barry Rawlinson. “Echtzeit-Überwachung mit Kameras hat sich auf ausgedehnten Plantagen, die sich über beachtlich große Gebiete erstrecken, immer als problematisch erwiesen.”
WERBUNG
Der Einsatz dieser neuesten, mit GPS-Tracking und Funktionalität für voreingestellte Flugbahnen ausgerüsteten Luftbildkamera-Drohnen macht die konsistente Abdeckung von Plantagen möglich und liefert wertvolle Daten zum Wachstum in Echtzeit sowie fotografische Daten an die Manager des Bodenteams.

Asia Plantation Capital In Record Breaking CITES Favor Malaysian Agarwood Import

From its plantations in Thailand, to its cutting-edge factory and lab in Johor, Malaysia, Asia Plantation Capital just recently finished a single MENTIONS authorized delivery of 5,000 kilogrammes of Agarwood (Oud) woodchips and powder for last processing.

Rural economies in both Thailand and Malaysia are taking advantage of the growing need for Agarwood trees grown on sustainable plantations that produce Oud– the world’s most costly (per kg) forestry final product – whether it remain in the type of a raw necessary oil, fragrant woodchips, powder, or splendid hand sculpted collection pieces.

Asia Plantation Capital’s Aquilaria trees, the source of sustainable Agarwood

Asia Plantation Capital is acknowledged as being among the world’s leading plantation and forestry management business, with an ever-increasing reach and an enthusiastic dedication to the research study and advancement of trademarked innovations that have actually assisted reestablish the jeopardized Aquilaria tree (from which Oud is drawn out and from which woodchips are produced), to its natural environment. In line with Asia Plantation Capital’s values of ecological obligation, the business has actually been broadening throughout Asia recently, with sustainable Agarwood plantations under management in Thailand, Sri Lanka and Malaysia, in addition to joint endeavors in India, Laos, China and Myanmar. Asia Plantation Capital now provides the best option of Agarwood types and items to the global markets.

All Asia Plantation Capital’s Agarwood items can be accredited about source, in addition to the date of planting, all appropriate guarantees, and the tasks for replanting. Asia Plantation Capital is dedicated to growing a minimum of one sapling for each tree collected, making the cycle 100 % sustainable.

“This very first delivery to our brand-new factory and purification centre in Johor, Malaysia marks the start of a procedure that will certainly see as much as 25,000 kilogrammes each month going through our Johor factory and purification centre,” stated Steve Watts, Asia Plantation Capital Berhad’s CEO. “We picked Johor for our very first such cutting-edge center due to its place – providing us simple access by rail, roadway and sea to all the significant export markets. It likewise enables us to centralise our present Asia-wide production in one purpose-built center, and is completely located near significant Agarwood trading markets such as Singapore and China, where we likewise have a joint endeavor factory with China’s biggest Agarwood maker, the Hua Lin Group.”.

“It’s reasonable to state that everyone now appears to understand about Oud oil, due to its usage in the worldwide scent market. We think that extremely couple of business in the market today focus on all end items that have such huge appeal and are in such high need throughout all markets in the method that we do at Asia Plantation Capital.”.
Ahmed Awad (severe left), Asia Plantation Capital’s local professional on instilling Agarwood chips and powder, discussing the subtleties of various scent instilled wood chips to visitors from France.

Asia Plantation Capital intends to protect its position as the premium sustainable and MENTIONS licensed items company in the international market, and Ahmed and his group are currently showing their dedication to this objective. They bring with them methods to maximise quality and grow market share that have actually been bied far through generations in the Middle East– a reflection not just of the item value, however likewise its cultural and historic significance. Modern science likewise plays its part, with proprietorial innovation continuously being investigated and established by the business’s Scientific Board of advisers, which is consisted of the market’s leading authorities from Thailand, China, the Middle East and, most just recently, India.

“Contribute to this the joint endeavor with Hua Lin in China,” Watts continued, “and we have leading professionals on Oud items from the 2 biggest single markets in the world. It’s a depth of understanding and knowledge that is, fairly just, unique in the market.”.

Any comprehensive analysis of the market will certainly reveal that Agarwood (Oud) items that are offered in the ‘High Streets’ around the globe originated from a range of nations and types. They all have their own distinct attributes that attract various markets, however it’s currently clear that the exclusive systems APC has actually established over the last 7 years are showing their worth, with range being a vital element of the business’s approach in addition to its rejection to jeopardize on quality.

“Many individuals think that it’s merely a case of growing a tree and awaiting it to grow,” stated Steve Watts in closing. “At Asia Plantation Capital, nevertheless, we understand that the effective mix of science and nature produces the winning formula to make sure that we produce the ideal items, from numerous sources, that please all the requirements of the critical end purchasers.”.

Through Asia Plantation Capital’s partner brand, Fragrance Du Bois, oils from its Thailand plantations are now discovered in its great scents in Paris, New york city, Dubai, Hong Kong, Singapore, Kuala Lumpur, Bangkok and London, in addition to in Brunei, with strategies currently in location to broaden into Germany, Switzerland and Saudi Arabia in the coming months. Other oils from Asia Plantation Capital– all sustainably produced– can likewise be discovered in widely known luxury brands worldwide.

The 5,000 kgs presently being processed in Asia Plantation Capital’s brand-new Johor factory is predestined for export to merchants in the Gulf area, where the business likewise prepares to construct its 2nd massive factory. The center in the United Arab Emirates will certainly allow end processing and production in the area, and will certainly enhance Asia Plantation Capital’s existing local wholesale and retail company that was developed in 2010.

Notes for Editors:.
About Asia Plantation Capital.
Quick realities:.
US$ 600 million – incorporated value of possessions had and under management.
US$ 53.5 million – turnover in the last fiscal year.

Asia Plantation Capital is the owner and operator of a varied variety of office plantation and farming companies throughout the Asia-Pacific area and around the world, and is part of the Asia Plantation Capital Group of associated business. Working carefully with, and supporting regional neighborhoods, is a hidden core concept of the Asia Plantation Capital company, supplying social and cultural support, as well as financial investment, to move these neighborhoods away from logging and prohibited logging activities, formerly seen as a major source of earnings in some areas of Asia.

Promoting making use of sustainable and qualified wood is the very best method of avoiding logging, safeguarding biodiversity, and fighting poverty in the tropical jungle areas. For the yacht sector (a significant user of teak) which pursues quality and which is currently associated with ecological efforts, this is likewise a method of making sure that no wood from unlawful logging is chosen.

About Fragrance Du Bois.
Fragrance Du Bois is a specific niche luxury fragrance home working carefully with sustainable plantations in Asia, bringing amazing brand-new 100 % natural Oud oil based scents to unique markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to develop a complete variety of items, as well as supplying custom scent services, Fragrance Du Bois is individual luxury with a conscience. With unique scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois develops just the finest experience in custom perfumery.
Fragrance Du Bois is called Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

Thailand’s New Luxury Export with Asia Plantation Capital

thailand’s extraordinary, rural farming economies– having actually been famed the world over for producing a myriad of crops, from rice to the magical agarwood tree– have actually now handled a brand-new instructions with the assistance of Asia Plantation Capital. The agarwood market has actually been running in Thailand for centuries, providing oudh oils and wood chips to worldwide purchasers from China and The Middle East– although, in truth, its market share (compared with other Asian neighbours) has actually been thought about fairly little, with Malaysia alone having actually been acknowledged by POINTS OUT as supplying 50 % of the world’s agarwood need.

That is all altering: Asia Plantation Capital has actually effectively developed over 3,000 rai of brand-new agarwood plantations in Thailand. These plantations take advantage of the Company’s innovative innovations and, more significantly, from the back-end financial investment it has actually made in factories and in the processing of the raw wood into high-value final result; these are connected to its worldwide workplace and distribution network, in all vital markets, direct to customers and wholesalers from London, Paris, Shanghai, Singapore, Kuala Lumpur, Bangkok and Dubai. The business is now changing the face of the agarwood market throughout Asia – sustainably replanting and gathering trees a minimum of 2 trees for each one dropped, with production enhancing, year on year.

Barry Rawlinson, CEO of Asia Plantation Capital, states: “One of the major obstacles to oudh oils from nature being useable in worldwide scents and cosmetics is being able to provide a constant quality of oil. Over the last couple of years, working with our Scientific Advisory Board in Thailand, Malaysia and China (as well as with specialist consultancy groups in Switzerland and the Middle East) we have actually been able to recognize the essential procedures which allow us to provide a high quality and constant requirement of completed oil to the market; bear in mind, any modifications in the quality of the oil going into a great scent can trigger big variations in the completed item– from just a minute distinction in the oil element. As an outcome of this work, we have actually produced oils that are now licensed by IFRA (International Fragrance Association).

As additional evidence of the consistency and the quality of Asia Plantation Capital’s oils, a great scent produced utilizing oudh oils from the Company’s own plantations and distillery was just recently shortlisted in the world’s leading 10 brand-new scents by “The International Art and Olfactory Awards”, in Los Angeles. The scent was produced by the Company’s partner luxury scent brand, “Fragrance Du Bois” by 5th generation French perfumer, Francois-Merle-Baudoin.

Throughout the last year, the brand has actually been included at The Arab Womens’ Awards, Exsence in Milan, London Bridal Show, Beauty World Middle East, Luxury World Middle East, World Perfumery Congress, Chartwell Luxury, Tatler, Formula 1 Grand Prix in Singapore, and in Abu Dhabi and in Monaco as the main Amber Lounge Fragrance leading to partnerships with the Prince Albert of Monaco Foundation– which supports the international environment and has an unique relationship with Thailand’s own Environmental Foundations. Fragrance Du Bois commissioned an unique scent development to support the FPA2 Foundation, in addition to many star and bespoke scent developments– consisting of David Haye, the Former World Heavyweight and Cruiserweight World boxing champ: the one thing they all have in typical is making use of pure oudh oil, produced in Thailand– by Asia Plantation Capital.

All this has actually assisted Asia Plantation Capital end up being the favored provider of natural oudh to global business and many perfumers, in addition to leading Gulf organizations and households– assisting them take pleasure in the utmost oils which are pure oudh, pure luxury– produced in Thailand.
As an outcome of Asia Plantation Capital’s success in promoting the agarwood and establishing market in Thailand, its CEO– Barry Rawlinson– was pleased to provide an unique scent, produced with 100 % pure, Thailand produced oudh, from its plantations, to the Chairman of the Board of Post Publishing Plc, Mom Rajawongse Pridiyathorn Devakula, at the current Bangkok Investment Expo 2014 (held at the Queen Sirikit National Convention Centre) in Bangkok.

About Asia Plantation Capital.
Asia Plantation Capital is an owner and operator of a varied variety of business plantation and farming companies throughout the Asia-Pacific area, and internationally, part of the Asia Plantation Capital Group of associated business. Developed formally in 2008, although running independently given that 2002, the group now has plantation and farming jobs on 4 continents with functional jobs at numerous phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.
Promoting making use of licensed wood is the very best method of avoiding logging, securing biodiversity and fighting poverty in the tropical jungle areas. For the yacht sector, which pursues quality and which is currently associated with ecological efforts, this is likewise a method of guaranteeing that no wood from prohibited logging is made use of.

About Fragrance Du Bois.
Fragrance Du Bois is a specific niche luxury fragrance home working carefully with sustainable plantations in Asia, bringing interesting brand-new 100 % natural Oud oil based scents to special markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to produce a complete variety of items, as well as offering custom scent services, Fragrance Du Bois is individual luxury with a conscience. With unique scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois develops just the finest experience in custom perfumery.
Fragrance Du Bois is referred to as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

About the World Perfumery Congress.
The World Perfumery Congress (WPC) is an international biennial scent market online forum including a mix of instructional and networking formats that supply the current understandings for providers, makers and customer item online marketers, while likewise linking sellers and purchasers.

亚洲种植园资本公司 (APC) 让一切变得简单:亚洲种植园资本公司 (Asia Plantation Capital) 的成功案例表明:垂直整合,可行有效

 

 

在《麦肯锡季刊》1993 年 8 月刊中,John Stuckey 和 David White 极力劝阻公司对其业务进行垂直整合,并称这将带来巨大的危险。

文章所传达的主要信息在第一段便已昭然若揭(这一点令人颇为意外,因为麦肯锡的写手们通常在给出结论之前,喜欢长篇大论)。早在第一段,作者就已明确地表达观点,那就是:“在创造价值或维系价值时,除非必须如此,否则切勿进行垂直整合。”

文章继而详细地描述了其潜在的威胁。而后,作者又一番谆谆教诲,字里行间向读者传达的讯息是:我们,以及整个麦肯锡团队,都不赞同这种做法。

作者列举了垂直整合的复杂性和所涉及的风险。这种做法代价昂贵,而且即使所有的“鸭子”都整齐划一地排列到位,也并不能确保成功。Stuckey 和 White 还指出,一旦失败,垂直整合的商业模式便难以恢复原状,毫无回旋余地。

公司进行垂直整合的原因有很多。这些公司至少看上去运行良好,明智而审慎。

采取垂直整合的公司拥有的一个关键优势在于,他们拥有自己的供应链,因此可以在每一个环节上创造价值(只要他们愿意)。在良好的商业模式下,供应链的每一个环节都将产生不同的产品或服务。

这种优势相对来说较易于实现,只需满足一个重要条件,即垂直整合的公司无论制造什么产品都有市场。

理想状态下,完美的商业模式离不开数个相互关联的企业,它们竞相购买和使用制造的产品。这样的话,在交易日结束估算账目时,公司某一部门就不会向另一个部门额外收取产品相关费用,也就使得价格可控。这样做的意义何在?价格过低也不可取,因为需要考虑账目,达到收支平衡。在理想化的商务运作中,价格可经协商后达成一致,从而使得所有相关方都能从中获益。不能过度强调供应链控制对成功运作垂直整合商业模式的作用。实际上,对于许多进行垂直整合的公司而言,“控制”似乎是它们谈论的热门话题。

良好的控制可以降低成本,提高效率,确保质量,同时保证各种可变因素尽在掌握。那 Stuckey 和 White 究竟在担心什么?

垂直整合商业模式除上述种种优势之外,也不乏大量的失败案例,警示世人。供应链的强度由最弱的环节决定。这虽是老生常谈,但如果某一阶段的需求无法达到预期,就会带来灾难性的重创,从而影响到整个系统的运行。

最基本的一个案例就是过去的汽车制造商。这些公司经过垂直整合后,不仅负责汽车各部件的生产制造,还负责把控整车制造 — 终端产品的营销与配送自不用说,也是由公司全权负责。

一家汽车公司从生产零部件,到将零部件组装成最终产品,然后通过自有的代理商将其产品销售给顾客。本质上说,这是垂直整合商业模式的一个很好的案例。

问题出在哪里?公司对各组成部件的质量(包括价格和供应)、终端产品的质量和供应量均有着良好的控制,足以满足市场需求。

但问题是,需求并不总是一成不变。如果,(还是以汽车行业为例),需求下降,就会造成产量过剩和资源过剩。这时,恐怕财务总监就要忙着审视自己的选择是否正确了(原文如此)。

关于垂直整合的恐怖画面就描绘到这里;其实,这种模式还是可行有效的。亚洲种植园资本公司似乎就给了我们一个很好的例证 — 垂直整合这种商业模式令全球各地的分析师们都为之抓耳挠腮,尽管都对其垂涎已久。简单来说就是,它非常有效,但还需谨慎。

在亚洲种植园资本 (APC) 这个案例中,他们占尽了垂直整合的各种好处,同时巧妙地规避了各种危险,对供应链各相关衔接部位均控制得当,将潜在的优势发挥到最大程度。公平地说,APC 的管理阶层都是控制狂人。但是在理论上最理想的状态下,垂直整合也只关乎控制。

对于非商务专业人士来说,以下可能会有点枯燥。这个世界不乏成功的故事和盈利的公司。而 APC 的成就是将成功续写为一个传奇。很难确定孰先孰后。但先后并不重要。无论是机缘巧合,还是苦心经营,APC 创新的商业模式完全有资格屹立于现代商业之殿。

APC 特有的“土地-精油-客户”业务模式贯彻于各大种植园区和联营公司,而在这种模式的背后,可持续性、可再生性与环保意识完美结合,对于投资者和股东而言,这也是一次绝佳的机会。

世界投资领域的变革进行到现阶段,上述三大要素的结合的确是令人振奋,亚洲种植园资本公司似乎摸到了现代商业的时代脉搏。

公司从购买土地入手,最终获得馥郁奇香的产品。其间的所有步骤以及确保供应链各环节坚不可摧的所有流程均由 APC 监管。

 

始于土地…

供应链很长,偶尔也会复杂。但本质上是,APC 公司在自有种植园种植树木,并以合乎道德的可持续发展方式收获树木。之后,再从中提取一种物质,其价值甚至超过同等质量的金子。

没有进行太多的科学研究,APC 便开始在种植园种植沉香属树木 — 这种树木因非法砍伐而濒临灭绝,并名列 CITES(《濒危野生动植物国际贸易公约》)濒危物种名单。

APC 竭尽全力,将这一物种重新在自然环境中培植,直到它再次繁茂生长。那么问题来了:为什么沉香属树木会濒临灭绝?

答案很简单:因为它异常珍贵。

 

到精油…

沉香属树木在受到某种霉菌感染侵袭后,会产生一种深色的树脂,而正是这种物质(又名伽罗木、沉香木或沉香)价值极高。

在世界很多地方,沉香用于宗教和文化仪式中已有数千年的历史(特别在中东地区尤其受追捧),沉香因其独有的奇香和药用价值而备受珍视。沉香是自然界最神奇的物质之一。

沉香在蒸馏处理后,可产生一种自远古以来就用于制作香水的精油 — APC 留意到了这一点,并从中看到了商机,着手拼凑出完整的版图。

APC 沉香属树木分泌的沉香质量极佳,公司在垂直整合思路的引导下,建立了自有蒸馏厂,从而保证了供应链的无缝接合。

APC 在自有种植园内种植树木(供应链上的另外一环),并建立研发咨询委员会,以研发优化生长和产量所需的专利技术(供应链上至关重要且意义深远的一环)。

值得一提的是,这些树木不仅出产沉香精油,其木片和各种其他衍生品的需求量也很高。世界各地都采用沉香作为熏香,甚至因其具有的芳香气味而直接使用。

为确保种植园的树木从一开始就拥有最好的生长条件,APC 自己种植样本,仅选用最健康、硬度最大的进行种植。因此实现了对整个流程最早阶段的控制。一直以来,控制都是至关重要。

而在蒸馏出沉香之后,供应链后面的环节才开始起作用。全球对沉香精油的需求越来越大,部分香水行业的年产值估计已达 60 亿至 120 亿美元。

 

再到客户。

香氛世界对沉香的需求现已无法满足,您会在许多世界最知名的香水中发现沉香的踪迹。沉香已成为二十一世纪的首选优质配料,像伊夫•圣罗兰、迪奥和汤姆•福特这样的知名品牌都纷纷采用。

Fragrance Du Bois 作为时尚新宠,跻身一众名贵品牌 — 这种新型香水有着市面上最罕见的奇香,令人陶醉不已。

Fragrance Du Bois 是亚洲种植园资本集团开发的新产品(您可能已经猜到),而且可能是整个产品链的最后一环。产品链环环相扣,无缝接合。Du Bois 已在新加坡和吉隆坡开设旗舰精品店,在不久的将来还将有更多的精品店开张。芬芳的香味引得人们对这个行业兴趣十足。2012 年,行业规模估计已达 280 亿美元。

Fragrance Du Bois 香水由一小群高级调香师配制而成,并鲜明地烙上了其个人特色印记,公司在非常短的时间内,凭借原创而创新的产品核心,在市场上占据了一席之地。

令 Fragrance Du Bois 的高级调香师们最为享受的是,能采用如此优质的沉香调配香水。确保沉香是最高等级、百分百有机纯净,而且来源清楚。高级调香师们确切地知道沉香的来源及其制作过程。

同样重要的是,他们知道这些沉香的制作过程和来源获取都将可持续化视为关键,无论是整个制作理念,还是产品链的可持续供应,都是如此。

如果控制在成功的垂直整合商业模式中发挥了主要作用,那么 APC 似乎创建了一幅完美的终极蓝图。APC 旗下各公司购置土地、拥有土地、种植树木、提取树脂、生产木材和精油,然后将产品提供给一个迅速发展的行业。在这个行业中,APC 拥有数量众多的零售店。

APC 占据高地,掌控全局;在供应链的每个环节都有生产和销售渠道,因而质量得以保证,价值得以提升。

人们很容易会认为,亚洲种植园资本的管理层在 1993 年看了 Stuckey 和 White 的文章后不久,便开始进行垂直整合商业模式的探索,而在当时这一模式似乎距离完美并不遥远。

看来,警告已得到注意,危险已成功规避,而特殊案例也已然发生。另类投资最重要的三重底线是员工、生态和利润,而属于这个年代的商业模式符合另类投资的诸多条件