Category Archives: Asia Plantation Capital

亚洲种植园资本公司 (APC) 让一切变得简单:亚洲种植园资本公司 (Asia Plantation Capital) 的成功案例表明:垂直整合,可行有效

 

 

在《麦肯锡季刊》1993 年 8 月刊中,John Stuckey 和 David White 极力劝阻公司对其业务进行垂直整合,并称这将带来巨大的危险。

文章所传达的主要信息在第一段便已昭然若揭(这一点令人颇为意外,因为麦肯锡的写手们通常在给出结论之前,喜欢长篇大论)。早在第一段,作者就已明确地表达观点,那就是:“在创造价值或维系价值时,除非必须如此,否则切勿进行垂直整合。”

文章继而详细地描述了其潜在的威胁。而后,作者又一番谆谆教诲,字里行间向读者传达的讯息是:我们,以及整个麦肯锡团队,都不赞同这种做法。

作者列举了垂直整合的复杂性和所涉及的风险。这种做法代价昂贵,而且即使所有的“鸭子”都整齐划一地排列到位,也并不能确保成功。Stuckey 和 White 还指出,一旦失败,垂直整合的商业模式便难以恢复原状,毫无回旋余地。

公司进行垂直整合的原因有很多。这些公司至少看上去运行良好,明智而审慎。

采取垂直整合的公司拥有的一个关键优势在于,他们拥有自己的供应链,因此可以在每一个环节上创造价值(只要他们愿意)。在良好的商业模式下,供应链的每一个环节都将产生不同的产品或服务。

这种优势相对来说较易于实现,只需满足一个重要条件,即垂直整合的公司无论制造什么产品都有市场。

理想状态下,完美的商业模式离不开数个相互关联的企业,它们竞相购买和使用制造的产品。这样的话,在交易日结束估算账目时,公司某一部门就不会向另一个部门额外收取产品相关费用,也就使得价格可控。这样做的意义何在?价格过低也不可取,因为需要考虑账目,达到收支平衡。在理想化的商务运作中,价格可经协商后达成一致,从而使得所有相关方都能从中获益。不能过度强调供应链控制对成功运作垂直整合商业模式的作用。实际上,对于许多进行垂直整合的公司而言,“控制”似乎是它们谈论的热门话题。

良好的控制可以降低成本,提高效率,确保质量,同时保证各种可变因素尽在掌握。那 Stuckey 和 White 究竟在担心什么?

垂直整合商业模式除上述种种优势之外,也不乏大量的失败案例,警示世人。供应链的强度由最弱的环节决定。这虽是老生常谈,但如果某一阶段的需求无法达到预期,就会带来灾难性的重创,从而影响到整个系统的运行。

最基本的一个案例就是过去的汽车制造商。这些公司经过垂直整合后,不仅负责汽车各部件的生产制造,还负责把控整车制造 — 终端产品的营销与配送自不用说,也是由公司全权负责。

一家汽车公司从生产零部件,到将零部件组装成最终产品,然后通过自有的代理商将其产品销售给顾客。本质上说,这是垂直整合商业模式的一个很好的案例。

问题出在哪里?公司对各组成部件的质量(包括价格和供应)、终端产品的质量和供应量均有着良好的控制,足以满足市场需求。

但问题是,需求并不总是一成不变。如果,(还是以汽车行业为例),需求下降,就会造成产量过剩和资源过剩。这时,恐怕财务总监就要忙着审视自己的选择是否正确了(原文如此)。

关于垂直整合的恐怖画面就描绘到这里;其实,这种模式还是可行有效的。亚洲种植园资本公司似乎就给了我们一个很好的例证 — 垂直整合这种商业模式令全球各地的分析师们都为之抓耳挠腮,尽管都对其垂涎已久。简单来说就是,它非常有效,但还需谨慎。

在亚洲种植园资本 (APC) 这个案例中,他们占尽了垂直整合的各种好处,同时巧妙地规避了各种危险,对供应链各相关衔接部位均控制得当,将潜在的优势发挥到最大程度。公平地说,APC 的管理阶层都是控制狂人。但是在理论上最理想的状态下,垂直整合也只关乎控制。

对于非商务专业人士来说,以下可能会有点枯燥。这个世界不乏成功的故事和盈利的公司。而 APC 的成就是将成功续写为一个传奇。很难确定孰先孰后。但先后并不重要。无论是机缘巧合,还是苦心经营,APC 创新的商业模式完全有资格屹立于现代商业之殿。

APC 特有的“土地-精油-客户”业务模式贯彻于各大种植园区和联营公司,而在这种模式的背后,可持续性、可再生性与环保意识完美结合,对于投资者和股东而言,这也是一次绝佳的机会。

世界投资领域的变革进行到现阶段,上述三大要素的结合的确是令人振奋,亚洲种植园资本公司似乎摸到了现代商业的时代脉搏。

公司从购买土地入手,最终获得馥郁奇香的产品。其间的所有步骤以及确保供应链各环节坚不可摧的所有流程均由 APC 监管。

 

始于土地…

供应链很长,偶尔也会复杂。但本质上是,APC 公司在自有种植园种植树木,并以合乎道德的可持续发展方式收获树木。之后,再从中提取一种物质,其价值甚至超过同等质量的金子。

没有进行太多的科学研究,APC 便开始在种植园种植沉香属树木 — 这种树木因非法砍伐而濒临灭绝,并名列 CITES(《濒危野生动植物国际贸易公约》)濒危物种名单。

APC 竭尽全力,将这一物种重新在自然环境中培植,直到它再次繁茂生长。那么问题来了:为什么沉香属树木会濒临灭绝?

答案很简单:因为它异常珍贵。

 

到精油…

沉香属树木在受到某种霉菌感染侵袭后,会产生一种深色的树脂,而正是这种物质(又名伽罗木、沉香木或沉香)价值极高。

在世界很多地方,沉香用于宗教和文化仪式中已有数千年的历史(特别在中东地区尤其受追捧),沉香因其独有的奇香和药用价值而备受珍视。沉香是自然界最神奇的物质之一。

沉香在蒸馏处理后,可产生一种自远古以来就用于制作香水的精油 — APC 留意到了这一点,并从中看到了商机,着手拼凑出完整的版图。

APC 沉香属树木分泌的沉香质量极佳,公司在垂直整合思路的引导下,建立了自有蒸馏厂,从而保证了供应链的无缝接合。

APC 在自有种植园内种植树木(供应链上的另外一环),并建立研发咨询委员会,以研发优化生长和产量所需的专利技术(供应链上至关重要且意义深远的一环)。

值得一提的是,这些树木不仅出产沉香精油,其木片和各种其他衍生品的需求量也很高。世界各地都采用沉香作为熏香,甚至因其具有的芳香气味而直接使用。

为确保种植园的树木从一开始就拥有最好的生长条件,APC 自己种植样本,仅选用最健康、硬度最大的进行种植。因此实现了对整个流程最早阶段的控制。一直以来,控制都是至关重要。

而在蒸馏出沉香之后,供应链后面的环节才开始起作用。全球对沉香精油的需求越来越大,部分香水行业的年产值估计已达 60 亿至 120 亿美元。

 

再到客户。

香氛世界对沉香的需求现已无法满足,您会在许多世界最知名的香水中发现沉香的踪迹。沉香已成为二十一世纪的首选优质配料,像伊夫•圣罗兰、迪奥和汤姆•福特这样的知名品牌都纷纷采用。

Fragrance Du Bois 作为时尚新宠,跻身一众名贵品牌 — 这种新型香水有着市面上最罕见的奇香,令人陶醉不已。

Fragrance Du Bois 是亚洲种植园资本集团开发的新产品(您可能已经猜到),而且可能是整个产品链的最后一环。产品链环环相扣,无缝接合。Du Bois 已在新加坡和吉隆坡开设旗舰精品店,在不久的将来还将有更多的精品店开张。芬芳的香味引得人们对这个行业兴趣十足。2012 年,行业规模估计已达 280 亿美元。

Fragrance Du Bois 香水由一小群高级调香师配制而成,并鲜明地烙上了其个人特色印记,公司在非常短的时间内,凭借原创而创新的产品核心,在市场上占据了一席之地。

令 Fragrance Du Bois 的高级调香师们最为享受的是,能采用如此优质的沉香调配香水。确保沉香是最高等级、百分百有机纯净,而且来源清楚。高级调香师们确切地知道沉香的来源及其制作过程。

同样重要的是,他们知道这些沉香的制作过程和来源获取都将可持续化视为关键,无论是整个制作理念,还是产品链的可持续供应,都是如此。

如果控制在成功的垂直整合商业模式中发挥了主要作用,那么 APC 似乎创建了一幅完美的终极蓝图。APC 旗下各公司购置土地、拥有土地、种植树木、提取树脂、生产木材和精油,然后将产品提供给一个迅速发展的行业。在这个行业中,APC 拥有数量众多的零售店。

APC 占据高地,掌控全局;在供应链的每个环节都有生产和销售渠道,因而质量得以保证,价值得以提升。

人们很容易会认为,亚洲种植园资本的管理层在 1993 年看了 Stuckey 和 White 的文章后不久,便开始进行垂直整合商业模式的探索,而在当时这一模式似乎距离完美并不遥远。

看来,警告已得到注意,危险已成功规避,而特殊案例也已然发生。另类投资最重要的三重底线是员工、生态和利润,而属于这个年代的商业模式符合另类投资的诸多条件

Asia Plantation Capital Launches Tree Eye Monitoring System

Making use of these newest airborne electronic camera drones, which are geared up with GPS monitoring as well as the feature to setpre-determined trip courses, enables constant insurance coverage of plantations, shipping of useful real-time development as well as photo information to administration groups on the ground.

Regarding Asia Plantation CapitalAsia Plantation Capital is a proprietor as well as driver of an unique variety of industrial plantation and also farming commercials throughout the Asia-Pacific area, as well as around the world, component of the Asia Plantation Capital Group of connected business. Developed formally in 2008, although running independently considering that 2002, the team currently has plantation as well as farming jobs on 4 continents with functional tasks at numerous phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America as well as Europe.Promoting the usage of qualified timber is the finest means of protecting against logging, shielding biodiversity as well as battling hardship in the exotic jungle areas.

Created, internal, by Asia Plantation Capital’s IT divisions and also forestry supervisors, the firm means to more create this modern technology for advertisement use by various other plantation and also farming firms under the Asia Plantation Capital brand name. Making certain the shipment from plantation and also handling to the end item is consistently a concept problem of plantation proprietors; one which Asia Plantation Capital places to sit.

After numerous years of comprehensive study right into the most effective and also most effective approaches readily available to keep an eye on the development and also give added safety and security to its high worth plantations, Singapore-based, Asia Plantation Capital hasapplied for apatent on a brand-new system which is based upon computerised airborne drones, connected to a main control system and also set to check their plantations.This brand-new system has actually been effectively examined over the last 9 months on plantations in Thailand and also is currently established for execution on all the firm’s high worth plantations as well as setups.

Asia Plantation Capital is working with establishing this right into an internet portal application to enable customers and also tree proprietors to on a regular basis obtain upgraded airborne photos of trees on the plantations. Previous systems have actually confirmed undependable because of extremities of environment and also the distant nature of lots of plantation websites, creating repaired cams to mist up as well as relay bad photos.

In addition, drones could cover significant locations in mins, and enable our skilled drivers to focus on the locations they really want, also specific trees. The included protection perks consist of having the ability to patrol huge range plantations in mins, any time of night and day, with evening vision cams being an enormous advantage.

“Over the last couple of years, we have actually examined as well as mounted different systems on our plantations as component of our continuous plan of research study as well as growth. This consists of distant sensing units for dirt temperature level, rains, nutrients, tree development sensing units as well as moisture which are provided by Singapore-based Bio equipments,” claims CEO Barry Rawlinson. “Real time video camera surveillance has actually constantly been confirmed to be bothersome on big range plantations that extend over significant locations.”.

Pure Oud oil for a Royal Fragrance- Asia Plantation Capital

“We are extremely honoured to have HSH Prince Albert II as well as his structure backing our item and also we will certainly remain to guarantee that we keep just the greatest specifications and also top quality in the sustainability of all our items,” claimed Crates. Oud Amber Intense was developed for Amber Lounge creator, Sonia Irvine, by Du Bois’ Master Perfumer, Sandra Dziad.

For each scent offered, Asia Plantation Capital has actually concurred to function with Du Bois to grow one Aquilaria tree (the resource of the 100 % pure, all-natural Oud in all Du Bois’ scents) as well as one teak wood tree, with the Plant Genetics Programme, sustained by the Thai Royal Family. The finalizing wedding took area in the Yacht Club of Monaco on 22 May 2014 by Gary Crates, Business Development Director of the Du Bois Group, His Excellency Mr Bernard Fautrier, the Vice President, Chief Executive Officer of the Prince Albert II of Monaco Foundation and also Sonia Irvine, owner of the Amber Lounge.

Asia Plantation Capital provides pure Oud oil for a Royal Fragrance, Asia Plantation Resources is honored to reveal that, via its unique collaboration as well as oud oil supply contract with Fragrance Du Bois, the Royal prince Albert II of Monaco Structure as well as Brownish-yellow Lounge have actually formally supporteded its most recent scent, Oud Brownish-yellow Intense, as an outcome of Du Bois’ dedication to making use of just sustainably sourced active ingredients.

At the end, this mélange enfolds the feelings with odor as well as Du Bois’ trademark 100 % pure, organic Oud.The minimal version Oud Amber Intense comes in a restricted version collection of 100 containers, each handcrafted by Marcel Franck, one of the oldestParisian craftsman fragrance container developers and also renowned for their fragrance atomisers and also containers, hand blown from the finest venetian glass. The compilation will certainly be readily available for acquisition from Du Bois’ shops in Asia and also their perfumery, La Bastide Du Bois, in Grasse.

Asia Plantation Capital is pleased to be the special distributor of pure Oud oil for the youthful scent residence, which will certainly as soon as again return as the main scent enroller for the Amber Lounge at the Singapore Grand Prix 2014. Du Bois will certainly likewise be opening up 2 high-end principle stores in The Fullerton Hotel, Singapore as well as the respected Starhill Gallery in Kuala Lumpur, marketing its Oud scents.

Asia Plantation Capital Geared Up To Develop the Agarwood Industry in Malaysia

Speaking at the biotechnology conference ‘Bio Johor 2014’, Dr Panamas Chetpattananondh (a Partner Teacher from the Prince Songkla University in Thailand, and Head of the Scientific Board of advisers at Asia Plantation Capital) provided a plenary paper on the capacity for Agarwood in Malaysia. Specific significance was offered to the possibilities of using the innovative innovations established by Asia Plantation Capital, and the chances that might be produced in so doing.

With the value of Oud oil (that which originates from the specifically dealt with wood of the tree), being substantially greater than the value of gold (by an element of 1.5), the sustainable Agarwood market is well developed in Asia, with Asia Plantation Capital blazing a trail. The sustainable plantation business is now actively seeking to bring their innovative plantation systems to Malaysia.

“Gaharu (Agarwood) is not brand-new to the area and we see lots of chances for its development in Malaysia. As a leading business in plantation management, we guarantee that our agarwood is gathered fairly and sustainably,” stated Steve Watts – Chief Executive Officer of Asia Plantation Capital Berhad – speaking at the Johor Biotech Conference. “Not just that,” he continued, “however we are among the few plantation business to have our items accredited by CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) which allows us to trade lawfully in Agarwood.”.

Asia Plantation Capital is the major sponsor of the Bio Johor 2014 Biotechnology Conference and Exhibition. APC took pleasure in the very same advantage in 2013 at the very first International Scientific Symposium on Agarwood (ISSA) kept in Malaysia, which was arranged by Universiti Putra Malaysia.

Agarwood (or Gaharu, as it is more typically understood in Malaysia and Indonesia), originates from the Aquilaria tree – a types belonging to Southeast Asian nations such as Malaysia, Thailand, Cambodia, Vietnam and Indonesia. Exactly what makes Agarwood so extremely demanded is the rarity of the aromatic resin included within. It is produced just when the tree is impacted by a specific fungi (or, when it come to trees handled by Asia Plantation Capital, when dealt with in a certain method).

Oud oil and Oud wood chips have actually been an essential part of Middle Eastern cultures for centuries, where it is not just made use of in scents, however likewise in the wood chips burned in houses as incense. In China, Agarwood sculptures prevail domestic artefacts, and using bracelets made from Agarwood beads is quick ending up being a popular trend, with current record rates at auction having actually been accomplished in China for Agarwood pieces.

Internationally, Oud is now a significant active ingredient in the fragrance and cosmetic market, and is utilized by virtually all of the world’s leading, luxury scent brands. Asia Plantation Capital’s partner business, Fragrance Du Bois, just recently had among its fragrances shortlisted as a leading 10 finalist in the Art and Olfaction Awards (the scent market event kept in Los Angeles, USA) pairing up with and exceeding rivals from around the globe.

The health advantages of Agarwood have actually been well recorded, and have actually been a pillar of Traditional Chinese Medicine (TCM) for centuries. Agarwood is renowned to be advantageous in the treatment of digestion system conditions, the relief of spasms and discomfort, in addition to tightness in the chest, stomach discomfort, throwing up, diarrhoea and asthma.

Current research study has actually revealed that, possibly, Agarwood has much more medical advantages, with the oil having actually been discovered to have sedative impacts, while a part reveals pledge for usage in the advancement of an anti-cancer drug. Antioxidant buildings have actually likewise been discovered in the extract of Agarwood leaves, which might likewise be made use of for the treatment of stomach grievances and skin infections.

She continued, “The sustainable plantation of Agarwood trees might be extremely important to the Malaysian agriculture market. The Asia Plantation Capital Scientific Advisory Board is now working with academics throughout Asia to establish and produce pharmaceuticals from Agarwood for larger usage in conventional medication.

All types of the Aquilaria tree are categorized under CITES as jeopardized types – due to prohibited and substantial gathering and logging for Oud oil. Asia Plantation Capital’s Oud oil and woodchip items are all lawfully accredited under the CITES arrangement, making sure that the strictest legal and ethical requirements are supported in the planting, gathering and growing of Agarwood and Oud oil.

Moving on, Asia Plantation Capital has strategies to check out additional chances by obtaining plantations (or partnering existing plantation owners) to establish Agarwood in Malaysia. Over the last 10 years, Asia Plantation Capital has actually established sophisticated exclusive inoculation systems that have actually been carried out in Thailand, Cambodia and India (with shown outcomes) along with a brand-new, trademarked system which, over a longer timespan, will certainly promote resin production throughout the whole tree.

About Asia Plantation Capital.

Asia Plantation Capital is an owner and operator of a varied variety of office plantation and farming companies throughout the Asia-Pacific area, and internationally, is part of the Asia Plantation Capital Group of associated business. Developed formally in 2008 (although running independently because 2002) the group now has plantation and farming tasks on 4 continents with functional jobs at different phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.

Promoting using qualified wood is the very best method of avoiding logging, consequently securing biodiversity and fighting poverty in the tropical jungle areas. For the yacht sector, which pursues quality and which is currently associated with ecological efforts, this is likewise a method of making sure that no wood from prohibited logging is utilized.

About Fragrance Du Bois.

Fragrance Du Bois is a specific niche luxury fragrance residence working carefully with sustainable plantations inAsia, bringing amazing brand-new 100 % natural Oud oil based scents to special markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to develop a complete variety of items, as well as offering custom scent services, Fragrance Du Bois is individual luxury with a conscience. With special scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois develops just the finest experience in custom perfumery.

Fragrance Du Bois Launches Luxury Boutique at the Starhill Gallery, Kuala Lumpur

Picking a scent that shows one’s desires and state of minds is a sensory treat. French luxury fragrance residence Fragrance Du Bois is now set to provide that experience to customers in Malaysia, at its freshly introduced flagship shop at the Starhill Gallery in Kuala Lumpur.

The Experience
Fragrance Du Bois will certainly take the person on a trip of discovery — the utmost objective being to source, produce, and make manifest the ideal scent, based upon tastes, feelings and the customer’s self-perception.

“When it pertains to a fragrance, tastes vary from one person to another,” states Nicola Parker, Brand Director of Fragrance Du Bois. “We wish to produce an unique experience for our customers, by including them in the consulting procedure in the development of a scent that they enjoy, which shows their characters. It’s a luxury experience, and one with which our customers now associate us.”.

The Boutique.
Rich, advanced and sophisticated, Fragrance Du Bois’ store is resplendent in black with gold accoutrements. Created to show the atmosphere of a special Parisian perfumery, it is the best place in which to experience the world of luxury scent.

The Collection.
Fragrance Du Bois provides its trademark Shades Du Bois collection of 8 fragrances, each created to show minutes and experiences through the spectrum of state of minds and colours. For the utmost in exclusivity, a totally custom scent can be produced for a customer by one of Du Bois’ coterie of Master Perfumers.

The Oud.
All Du Bois’ scents are developed utilizing 100 % pure, natural Oud oil of the extremely greatest quality — provided solely by Asia Plantation Capital and sourced just from their sustainable plantations. Frequently described as ‘liquid gold,’ Oud is removed from the Aquilaria tree, which is belonging to Southeast Asia, and is likewise understood in this part of the world as Agarwood or Gaharu.
Du Bois’ trademark Oud is a magical and wonderful compound that reacts, virtually actually, to the individual touch. Its natural purity indicates that it will certainly connect a little in a different way with each person, developing, in essence, a distinct scent for every single customer.

Sustainability.
“The chances for Gaharu are ever enhancing, and as a leading business in sustainable plantation management, we guarantee that our harvesting is performed in a sustainable and ethical method,” states Steve Watts, Chief Executive Officer of Fragrance Du Bois Malaysia.
He continues, “All the Oud oil is lawfully sourced, and accredited under the CITES arrangement. This implies that the strictest ecological and ethical requirements are ensured when it concerns the planting, collecting and growing of Agarwood and Oud oil.”.

“We extremely applaud Fragrance Du Bois’ technique of leveraging the wonderful qualities of Oud oil without jeopardizing its values and its social and business duty,” states Guest of Honour, Tan Sri Dr. Francis Yeoh, Managing Director of YTL Power. “We comprehend that it is constantly more difficult to preserve sustainability and ethical values when satisfying the needs of the luxury market. Fragrance Du Bois is setting the requirements that numerous others need to follow.”.

Supporting a Good Cause.
Fragrance Du Bois’ mantra is ‘luxury with a conscience’, and the business, in addition to all its partners, is dedicated to social and business obligation. As an outcome of Fragrance Du Bois’ dedication to making use of just sustainably sourced components, their scents have actually been backed by the Prince Albert II of Monaco Foundation.
For Oud Amber Intense– a scent developed particularly for Sonia Irvine, creator of the Amber Lounge – 5 % of the earnings from sales goes to the Prince Albert II of Monaco Foundation, and another 5 % goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation is one devoted to the security of the environment and was established by His Serene Highness Prince Albert II in 2006.

With the sale of each scent, Fragrance Du Bois and Asia Plantation Capital will certainly grow one Aquilaria tree and one Teak tree, in combination with the Thai Royal Family’s Plant Genetics Programme.

About Fragrance Du Bois.
Fragrance Du Bois is a specific niche luxury fragrance residence working carefully with sustainable plantations in Asia, bringing amazing brand-new 100 % natural Oud oil based scents to special markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to produce a complete variety of items, as well as offering custom scent services, Fragrance Du Bois is individual luxury with a conscience. With unique scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois produces just the finest experience in custom perfumery.
Fragrance Du Bois is referred to as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

About Asia Plantation Capital.
Asia Plantation Capital is an owner and operator of a varied variety of industrial plantation and farming companies throughout the Asia-Pacific area, and internationally, part of the Asia Plantation Capital Group of associated business. Their focus is on varied and multicultural plantation tasks tailored to the domestic and business needs of the nations where they run.

Working carefully with and supporting regional neighborhoods is a hidden core concept of the APC company, supplying cultural and social assistance, in addition to financial investment, to move these neighborhoods far from logging and unlawful logging activities, formerly viewed as a primary income source in some areas of Asia.

Developed formally in 2008, although running independently because 2002, the group now has plantation and farming tasks on 4 continents with functional jobs at different phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.
Promoting using qualified wood is the very best method of avoiding logging, securing biodiversity and fighting poverty in the tropical jungle areas. For the yacht sector, which pursues quality and which is currently associated with ecological efforts, this is likewise a method of making sure that no wood from prohibited logging is made use of.

About Amber Lounge.
Amber Lounge was established by Sonia Irvine, sibling of previous Ferrari F1 star Eddie Irvine, and was introduced at the Monaco Grand Prix in May 2003. The facility was easy: the development of a really VIP celebration that showed the beauty and exclusivity of one of the most prominent sporting occasions in the world.

About the Prince Albert II of Monaco Foundation.
The Prince Albert II of Monaco Foundation works for the defense of the environment and the promo of sustainable advancement. The Foundation supports efforts carried out by personal and public organisations within the fields of research study, technological development and activities, to raise awareness of the social problems at stake.

These 3 sectors are focused in one single environment: the tropical jungles. The ecological repercussions at stake, for that reason, are significant, when we understand that the tropical jungles harbour over 75 % of the earth’s biodiversity which their damage is liable for more than 20 % of greenhouse gas emissions..
As part of its actions to combat versus logging, the Foundation introduced the Wood Forever Pact, to promote making use of wood gathered from sustainably handled forests within the yacht market.
Promoting using qualified wood is the very best method of avoiding logging, securing biodiversity and combating poverty in the tropical jungle areas.